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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation], a quarterly Adidas recently released 2014 first quarter, the company achieved sales of 3.533 billion euros, down 6%; net profit of 204 million euros, up -34% decline. Meanwhile, the gross margin declined 1 percentage point to 49.1%. This is the second consecutive year, Adidas sales continued to fall. The reason for the decline in performance in the first quarter, Adidas said, first, because the product launch cycle and strategic changes, resulting TaylorMade - adidas Golf products revenue decline; the second is the negative impact of foreign currency devaluation, its products Sales and gross profit by the Russian ruble against the euro and the dollar depreciate significantly negative impact. Third is to increase the cost of inputs. reported a first quarter TaylorMade - adidas Golf product sales for the first time a double-digit decline, dragging down other business income decreased by 27%. ? Adidas Group CEO Herbert Hainer (Herbert Hainer) said: "We TaylorMade - adidas Golf products to market made a strategic change and the negative impact of currency exchange denied the company's strong performance." sub-regional perspective, the first quarter is the biggest sales decline in the North American market, up to -23.5% year on year decline, Latin Amer Retro jordans for sale ica, sales in other Asian markets were negative growth. In Western Europe on the Adidas largest sales market, its sales of 1.098 billion euros, but the growth rate is almost zero. were high hopes of Greater China sales in the first quarter remained stable. Excluding changes in exchange rate factors, the first quarter of Adidas Greater China sales revenue to achieve 419 million euros, an increase of 5%, it is the third area of ??business growth in emerging markets outside Europe and Latin America. data show that the performance of the international sports brand Adidas giants are accelerating decline. From 2011 to 2013, its sales revenue was 13.3 billion, 14.9 billion and ? 14.492 billion, respectively, year on year growth of 13%, 12% and 3%; its net profit was 613 million, 526 million and 787 million euros, year on year growth rate was 18% - 14% and 49%. 2012 and 2013 first quarter, Adidas sales were ? 3.824 billion and ? 3.751 billion, respectively, year on year growth of 14% - 2%, this fell further to 6%. In Greater China, it is nearly three years sales growth has continued to decline. From 2011 to 2013, its sales revenue was 1.229 billion, 1.562 billion and 1.655 billion euros, which increased by 23%, 15% and 7%. 2012 and the first quarter of 2013, sales growth in Greater China which were 26%, 6%, one percenta Cheap jordans online ge point lower and lower this. For the adidas performance in the Chinese market, the key road sports consulting company CEO Zhang with Adidas rival Nike's biggest performance compared. He pointed out that the Chinese market, in recent years, Nike has continuously increased investment in the field of sport, won the Super League sponsorship, sponsor a number of basketball stars, while strengthening communication with the middle class and the new urban residents, and in the use of big data marketing It has also been very solid. The Adidas in 2008 in order to maintain growth after taking a channel sink, launched leisure series and low-cost series of measures, which, although in the short term does ease the pressure on the stock, but in the long term lack of growth momentum. results, as of two months before the end of February 2014, the Nike revenues of $ 6.97 billion, up 13%; net profit of $ 685 million, an increase of 3%. This dual increase the performance and Adidas accelerated decline in stark contrast. Zhang believes this, can learn from Adidas, Nike marketing, increase investment in the sport of resources, learn how to make better use of the Internet to speed up the reaction rate, the establishment of a closer relationship with consumers. on the overall performance in 2014, Adidas expects sales will be driven jordans for sale by the World Cup in Brazil, to achieve high single-digit growth; the company high in the fast growing emerging markets exposure and expanding retail network, also will promote the company's sales revenue growth. However, we expect a negative impact on the euro currency exchange settlement have not been eliminated. High Skyline director of Adidas Group, general manager of Greater China, said the company will launch its biggest ever offensive football category at the 2014 World Cup approaching. The company also expects 2014 full-year gross margin to be between 49.5% ~ 49.8%. 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